THE TORONTO ADVERTISING COMPANY
ONLINE ADVERTISING AND DIGITAL ADVERTISING
Advertising has changed since the traditional 30-second TV spot. Online advertising and digital advertising are now important to business growth. Choosing the A5 Agency as your Toronto online advertising firm or your Toronto digital advertising company is a great place to start to help you get a foodhold online!
1. WE’LL TARGET THE RIGHT SITES!
The narrower your target the better when it comes to online advertising. You want to make sure you are targeting the right online properties and not spreading your budget all over the net! We’ll help you focus your advertising to the right venues so that the right people are seeing it!
2. WE’LL SET UP PROPER LANDING PAGES!
When people click on your ad they are going to be directed to a website or web page that you designate. We’ll make sure that page is optimised for conversion. The ad needs to match the landing page in terms of focus and message for everything to work!
3. WE’LL HAVE YOUR ANALYTICS READY TO GO!
Online advertising is great because you can get very accurate metrics in terms of who is viewing your ads and which ads are performing the best. But you need to make sure your analytic software is set up properly so you can measure the results! We’ll ensure that your analytics are ready to go and ready to report so that you’ll always know how well your online advertising is going.
4. KEEPING AN EYE ON YOUR BUDGET!
Online advertising has to be monitored to ensure that you are not overspending. Many online ads work on a PPC (pay per click) model. The costs can often fluctuate wildly throughout the day. We’ll keep on eye on your ad spend so you don’t blow a month’s budget in a day!
5. TESTING! TESTING! TESTING!
One of the biggest mistakes businesses make with online advertising is that they only run one ad! You need to do what is called “split testing”: running different ads and comparing the results of each. This will mean that you are always improving the creative to maximise results! The A5 Agency strongly believes in split testing because our experience has shown it helps improve overall ad performance as time goes on!
Google Display Network
6-STEPS TO THE PERFECT ADVERTISING CAMPAIGN
Before we start advertising for our clients, we work to ensure that they have a solid brand behind them. The more focused the company message, the more simple the message, the stronger the brand will be. The stronger the brand, the more effective the advertising.
STEP 2: WE TARGET YOUR CUSTOMERS!
We’ll focus on understanding who your ideal customers are, and what publications, stations, websites, and shows they read, listen to, or watch. Targeting is critical when it comes to advertising success because we need to make sure the RIGHT people are seeing your ad!
STEP 3: WE DEVELOP A KILLER AD STRATEGY!
We’ll work with you to come up with a great advertising strategy that takes into account your goals, budgets, and expectations. We’ll outline the risks, rewards, and safeguards to ensure you are fully on board with your new campaign.
STEP 4: WE CAN DO MEDIA BUYING ON YOUR BEHALF!
We’ll negotiate on your behalf to get you the best possible rates on your advertising by using our extended network of media contacts.
STEP 5: WE’LL DESIGN KILLER CREATIVE!
An ad campaign needs great creative to drive it. We’ll work with you to come up with the theme, the message, the call to action, and the hook! Whether you’ll need a radio advertisement, a television commercial, or a print ad, we’ll work to make sure your message doesn’t get lost in the noise.
STEP 6: WE’LL HELP YOU TRACK YOUR ROI!
We’ll keep a close eye on your campaign to make sure that it’s doing what it needs to do, and we’ll recommend adjustments to help improve the results.
As a trusted advertising agency Toronto businesses rely on, we guide our clients through the ins and outs of traditional advertising. We’re able to produce for you the ad of your dreams no matter the medium:
We’ll create an ad that has the right message, look, and target to get you the results you need!